01
Product design
From a rough idea to tested screens people understand first time.
Available now for product design roles and contracts at startups.
Salary, contract or contract-to-hire. Equity welcome.
Recent work with
Founding product designer
Charity rebrand
Agency web design
01 / What I do
I design products, then I build them.
A product designer with an artist’s eye. I’ve drawn and painted all my life, spent twenty years designing and building for the web, and the last few as a founding product designer.
02
Design systems
One source of truth, so design and code stop drifting apart.
03
Design engineering
I ship my own front-end code, reviewed by the engineers I work with, who own the back end. Nothing gets lost in handover.
04
Art direction
An artist’s eye for brand, illustration and visual tone, so your product looks like no one else’s.
02 / Selected work
Recent work
Product work from Alively. The website story is open to read; for the other two, ask and I'll send the password.
ALIVELY · DESIGN SYSTEM
One system, Figma to production
Turning a growing app into one consistent system that designers, developers and AI agents all build from.
Request access →
Earlier web work
WE ARE STRONGER · CHARITY · BRAND REFRESH
A calmer, clearer charity website
A new look and design system for an anti-bullying charity, putting help ahead of everything else.
MAZNET · AGENCY WEB DESIGN
Two redesigns for a web agency
Turning a bonsai shop’s designs into a working store, and giving an IT firm a modern layout.
Other work
- Online donations portalKensington Temple · processed £1–3M a year
- KTTV live-streaming playerKensington Temple · live and on-demand video
- EarlierBBC illustration · Sigrid Rausing Trust · Coronet Cinema
03 / How I work
Paper first. AI where it helps.
AI makes me faster, which keeps costs down. It doesn't make the decisions: what to build, and whether it's right, stay with me.
01
Understand
Listen, sketch on paper, agree what success looks like.
02
Design
Flows and frames in Figma, built on a system from day one.
03
Build
I build the front end myself. AI speeds up the typing; the design decisions stay mine.
04
Check and ship
Test on real devices, refine, release.
What I believe
One thing at a time
Every screen should ask for one decision. Clarity beats choice.
Smallest screen first
If it works on the smallest phone, it works everywhere.
Design in the material
I check ideas in real code and on real devices, not just in Figma.
Honest by default
No dark patterns, no streak guilt, no claims the data can’t support.
04 / Working together
Looking for my next product team
01 / ROLES
Join your team
Product designer or founding designer at a seed to Series A startup. Salary with equity is welcome.
02 / CONTRACT
Contract or contract-to-hire
A few months on a product, a design system or a launch. Remote, or hybrid in London.
03 / FIRST TWO WEEKS
Useful from week one
I learn the product and the people, audit the interface, and ship a first improvement in the first week.
05 / Background
Art school first, then sixteen years leading web at a London charity, then startups. I’ve always been the designer who also builds.
I joined Alively in March 2025, when it was two non-technical founders with an idea, and turned it into flows and working prototypes they used to win clients and investors. Once a CTO joined, I worked with him daily, designing features and then building them: at first polishing the last 20% of the UI in code, later shipping whole features for him to review. I take the front end; engineers own the back end. I also worked with the CEO on the marketing site, sales decks and a forthcoming book. I’m now stepping back to a behind-the-scenes role there, which frees me to join a new team while staying connected to a product I helped build.
- DESIGN
- Product and UX design, design systems, prototyping, user research, accessibility, illustration, art direction
- BUILD
- React Native, TypeScript, React, Astro, Tailwind, WordPress, HTML / CSS
- AI WORKFLOW
- Claude Code, Figma MCP, design rules for AI agents, on-device QA
06 / Contact
Building a product and need a designer who ships?
Tell me about it. I reply within a working day.