01
Product design
From a rough idea to tested screens people understand first time.
Recent work with
Founding product designer
Charity rebrand
Agency web design
01 / What I do
I design products, then I build them.
Twenty years across product, web and brand. One person who owns both the design and the code.
02
Design systems
One source of truth, so design and code stop drifting apart.
03
Design engineering
I build what I design, so nothing gets lost in handover.
04
Websites
Fast, clear sites that turn visitors into enquiries.
02 / Selected work
Recent work
A few recent projects. The full stories are private; ask and I'll send the password.
ALIVELY · DESIGN SYSTEM
One system, Figma to production
Turning a growing app into one consistent system that designers, developers and AI agents all build from.
Password on request
WE ARE STRONGER · CHARITY · BRAND REFRESH
A calmer, clearer charity website
A new look and design system for an anti-bullying charity, putting help ahead of everything else.
Password on requestImage to come
MAZNET · AGENCY WEB DESIGN
Two redesigns for a web agency
Turning a bonsai shop’s designs into a working store, and giving an IT firm a modern layout.
Password on request
ALIVELY · MOBILE PRODUCT DESIGN
One focus at a time
A wellness app that asks for one small action, shaped by what real users told us.
Password on requestImage to come
ALIVELY · WEBSITE
A marketing site in two days
Rebuilding a company website at speed with AI, without letting quality slip.
Password on requestOther work
- Online donations portalKensington Temple · processed £1–3M a year
- KTTV live-streaming playerKensington Temple · live and on-demand video
- EarlierBBC illustration · Sigrid Rausing Trust · Coronet Cinema
03 / How I work
Paper first. AI where it helps.
AI speeds up the build. The thinking, and the call on whether it's right, stays with me.
01
Understand
Listen, sketch on paper, agree what success looks like.
02
Design
Flows and frames in Figma, built on a system from day one.
03
Build
I ship the front end, with AI doing the heavy lifting under rules I set.
04
Check and ship
Test on real devices, refine, release.
What I believe
One thing at a time
Every screen should ask for one decision. Clarity beats choice.
Smallest screen first
If it works on the smallest phone, it works everywhere.
Design in the material
I check ideas in real code and on real devices, not just in Figma.
Honest by default
No dark patterns, no streak guilt, no claims the data can’t support.
04 / Working together
Three ways to work with me
01 / PROJECTS
A defined piece of work
A website, an app flow or a design-system tidy-up. Fixed scope, agreed after a free 30-minute call.
02 / EMBEDDED
Part of your team
Set days each week alongside your product and engineering people. Remote, UK or US hours.
03 / ROLES
Full-time product design
Open to remote product designer and design engineer roles.
05 / Background
Art school first, then sixteen years leading web at a London charity, then startups. I've always been the designer who also builds.
Today I'm the founding product designer at Alively, and I take on a small number of design projects alongside it.
- DESIGN
- Product and UX design, design systems, prototyping, user research, accessibility, illustration, art direction
- BUILD
- React Native, TypeScript, React, Astro, Tailwind, WordPress, HTML / CSS
- AI WORKFLOW
- Claude Code, Figma MCP, design rules for AI agents, on-device QA
06 / Contact
Have a product that needs designing, and shipping?
Tell me about it. I reply within a working day.