01 / ROLES
Join your team
Product designer or founding designer at a seed to Series A startup. Salary with equity is welcome.
Available now for product design roles and contracts at startups.
Salary, contract or contract-to-hire. Equity welcome.
Recent work with
Founding product designer
Charity rebrand
Agency web design
01 / What I do
I design products, then I build them.
A product designer with an artist’s eye. I’ve drawn and painted all my life, spent twenty years designing and building for the web, and the last few as a founding product designer.
01
Product design
From a rough idea to tested screens people understand first time.
From a founders’ idea to a shipped app
02
Design systems
One source of truth, so design and code stop drifting apart.
One system, Figma to production
03
Design engineering
I ship my own front-end code, reviewed by the engineers I work with, who own the back end. Nothing gets lost in handover.
A website that grew with the product
04
Art direction
An artist’s eye for brand, illustration and visual tone, so your product looks like no one else’s.
A calmer, clearer charity website
02 / Selected work
Recent work
Product work from Alively. The website story is open to read; for the other two, ask and I'll send the password.
ALIVELY · DESIGN SYSTEM
One system, Figma to production
From a brand style guide to one system that I, our CTO and our AI coding agents all build from.
Request access →Earlier work
KENSINGTON TEMPLE · CHARITY · APP AND GIVING
Making a big organisation easy to reach
A simple app for members and a clearer way to give, for a London church with thousands of pages online.
WE ARE STRONGER · CHARITY · BRAND REFRESH
A calmer, clearer charity website
A new look and design system for an anti-bullying charity, putting help ahead of everything else.
MAZNET · AGENCY WEB DESIGN
Two redesigns for a web agency
Turning a bonsai shop’s designs into a working store, and giving an IT firm a modern layout.
Other work
- Online donations portalKensington Temple · processed £1–3M a year
- KTTV live-streaming playerKensington Temple · live and on-demand video
- EarlierBBC illustration · Sigrid Rausing Trust · Coronet Cinema
03 / How I work
Paper first. AI where it helps.
AI makes me faster, which keeps costs down. It doesn't make the decisions: what to build, and whether it's right, stay with me.
01
Understand
Listen, sketch on paper, agree what success looks like.
02
Design
Flows in FigJam and Figma, built on a system from day one. For screens you need to feel, I prototype on the phone with real data.
03
Build
I build the front end myself. AI speeds up the typing; the design decisions stay mine.
04
Check and ship
Test on real devices, refine, release.
What I believe
One thing at a time
Every screen should ask for one decision. Clarity beats choice.
Smallest screen first
If it works on the smallest phone, it works everywhere.
Design in the material
I check ideas in real code and on real devices, not just in Figma.
Honest by default
No dark patterns, no streak guilt, no claims the data can’t support.
04 / Working together
Looking for my next product team
02 / CONTRACT
Contract or contract-to-hire
A few months on a product, a design system or a launch. Remote, or hybrid in London.
03 / FIRST TWO WEEKS
Useful from week one
I learn the product and the people, audit the interface, and ship a first improvement in the first week.
05 / Background
Art school first, then sixteen years leading web at a London charity, then startups. I’ve always been the designer who also builds.
I joined Alively in March 2025, when it was two non-technical founders with an idea, and turned it into flows and working prototypes they used in sales calls to get clients interested. Once a CTO joined, I worked with him daily, designing features and then building them: at first polishing the last 20% of the UI in code, later shipping whole features for him to review. I take the front end; engineers own the back end. I also worked with the CEO on the marketing site, sales decks and a forthcoming book. I’m now stepping back to a behind-the-scenes role there, which frees me to join a new team while staying connected to a product I helped build.
- DESIGN
- Product and UX design, design systems, prototyping, user research, accessibility, illustration, art direction
- BUILD
- React Native, TypeScript, React, Astro, Tailwind, WordPress, HTML / CSS
- AI WORKFLOW
- Claude Code, Figma MCP, on-device prototypes with real data, design rules for AI agents
06 / Contact
Building a product and need a designer who ships?
Tell me about it. I reply within a working day.